Planning Eid and sale-season Meta ads for Pakistani brands

Eid, wedding season and sale days like 11.11 are when Pakistani brands make a large part of their yearly sales. They are also when ad costs rise, because every competitor is bidding for the same customers at the same time. The brands that win plan weeks ahead.

Six weeks out: plan and prepare

• Decide the offer, the collection and the stock you will push
• Shoot product, model and video content early, before studios and models are booked out
• Check your Meta pixel and conversion tracking are working
• Fix the store or landing page: speed, checkout and COD confirmation

Four weeks out: build your audience

Start running engaging content and video ads at a modest budget. People who watch your videos, visit your page or add to cart now become the cheapest people to sell to during the peak. Without this warm audience, you will be paying peak prices to strangers.

Two weeks out: tease and collect

Announce the collection or sale, open early access or pre-orders, and collect WhatsApp sign-ups. Test several creatives and hooks so you know which ones work before the budget goes up.

The best time to find a winning ad is before everyone else starts spending.

Peak days: scale what works

• Move budget to the ads and audiences that already proved themselves
• Retarget everyone who engaged, visited or added to cart in the past weeks
• Refresh creatives every few days so people do not tire of the same ad
• Make sure your team can answer messages and confirm orders quickly

After the peak: keep the customers

Thank buyers, ask for reviews and photos, and use their purchase history for the next collection. A customer who bought at Eid is far cheaper to bring back than a new one.

Plan your next campaign with us

Our performance marketing team in Lahore plans, produces and runs Meta, Google and TikTok campaigns for Pakistani fashion, food and retail brands. Talk to us at least six weeks before your next big sale.